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2013 "Roc The Day"

The annual online charity drive for dozens of local non-profits is going on right now.
The annual online charity drive for dozens of local non-profits is going on right now. 

For 24 hours you can "Roc The Day" and help hundreds of local non-profit organizations. Money raised during the online campaign helps fund agencies like Villa of Hope. The non-profit has served children and their families for more than 70 years. 

"It was a home away from home. I was here for a year and a half, so basically everyone here is family," Beverly Carroll said.

Beverly Carroll is one of the thousands of teenagers Villa of Hope has helped. After running away, she ended up in a homeless shelter. That is where Villa of Hope came in.

"I learned how to see people differently and understand where they come from. I met so many different people from different backgrounds and all that stuff," she said.

Villa of Hope provides housing and educational programs right on campus in Rochester. Efforts like "Roc The Day" help funds these and other programs.

"[The funding covers] things that our rate doesn't necessarily cover for us and so then we are able to put in some great recreational activities for youth; things that were taken away like a music program and an art program," Villa of Hope CEO Christina Gullo said.

Last year "Roc The Day" raised almost $900,000 in Rochester's nine-county region. 

"Roc The Day is just another way that fabulous donors and people in this community support organizations like this. I think it's crucial [for] the population that we work with. This is our next generation. This is our future," Gullo said.

"Just emotionally they helped me as well. When it came to having problems with my dad or meeting my mom again, they were the background support and they didn't know it but they did a lot," Carroll said.

For Villa of Hope, every dollar goes a long way. You can give to Villa of Hope and any other organization by clicking here. 
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