Who waits for black Friday deals anymore? The real bargain hunters are out shopping on the Thanksgiving holiday. Some stores are cater to the demand.
Die hard bargain huntersdon't sleep.
"I got here early. I got here at 10:30 last night," said George Fields, Henrietta.
George Fields was the first in line, almost 20 hours before the store opened.
It may be turkey day, but this store opened when the cocks crowed at 7 A.M.
"With the way the economy is it's the time to go shopping, is black Friday. It's been tough for people. But give thanks, right," said Nate Beardsley, Scottsville.
Whether you're buying for someone else or yourself.
"Nothing else was open, and Gander Mountain was. And I'm a hunter. So I bought myself an early Christmas present," said Ron Lawson, Bristol.
There are some advantages to this whole thing.
"I have my phone, but honestly, I've taken the time out to just talk to the people behind me. Things that we don't do anymore. Take the time to do them. Enjoy people, said Tajah Proctor, Rochester.
Retailers are banking on folks who forego football for a good deal. Like anything else it pays to have a strategy.
" Everybody kind of gets along good. If you have to go to the bathroom or whatever go get hot coffee, people are good like that," said Fields."
"I forgot about the bathroom George," said Amy Young, Reporter.
"Yea," said Fields, laughing.
Grateful for the little things. On this day of giving thanks.
And there's something to be said for the stores that didn't open too. A day to give thanks to their employees by giving them the day off.