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Go Green: Rochester Greenovation

A building on Main Street is becoming a hub for area artists, and many are using the trash of others as their medium.
A building on Main Street is becoming a hub for area artists, and many are using the trash of others as their medium. 

If you are looking for something for your home, chance are you can find it at Rochester Greenovation. Located at 1199 East Main Street in the city of Rochester, the business is like a jungle of used furniture and more.

"We want to make a statement to the community that it doesn't all have to be thrown away. Something else can happen to it and really we're at the point where we can show that to people," Jay Rowe said.

Rochester Greenovation takes in unwanted household items. Some pieces are then re-sold as is. But other get a bit of a facelift.

"What we're trying to do is turn it over to different artists and crafts people to figure out new and creative ways to re-purpose this stuff," Rowe said.

Since it opened two years ago, Rochester Greenovation has really grown. There are now about 10 different vendors located there. Scott Johns runs his business, Second Nature, out of the store. 

"I try to create stuff out of what I guess people call junk. I make anything out of windows, wood; I try to really re-purpose a lot of furniture to make the old stuff modern," he said.

He makes use of old wooden furniture, often turning it into something completely different.

"I make coffee tables out of old windows, pictures, dressers, lot of benches, hall trees; pretty much anything I can think of to make out of the old stuff," Johns said.

He does not have to look far for many of his materials because people bring them to him.

"I think people enjoy knowing it's not going in the landfill, so they're actually helping recycle and re-using stuff," he said. 
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