University of Rochester visiting professor Dr. Marie Joelle Estrada has done research on these issues. She said the key is to give a gift that has personal meaning. It does not have to cost a lot of money. You could even make a nice dinner, but probably not macaroni and cheese!
Dr. Estrada said flowers and candy can be a "cop out." If you're going to buy flowers, find out your significant other's favorite flower first.
Watch our interview with Dr. Estrada on News 8 First at 4 by clicking the video above.