A full-service grocery store is opening in the East End. Hart's Local Grocer's will focus on organic and local products. The store will be located at 10 Winthrop St. in a former auto body shop right next to 2Vine and The Little Theatre.
Glenn Kellogg, who is leading the development team, said the store will cater to an educated demographic, but it will have something for everyone and will accept food stamps.
"Most shoppers don't flill their baskets entirely with organic products," he said. "It's important to have a mix of things, so if you're going to buy Coke and Doritos, you should buy it from us."
Hart's is the name of an old Rochester grocer from the 1940s.
Kellogg likened Hart's to New Seasons out of Portland, Oregon. Hart's wants to have 20 percent of products locally-sourced. There will also be a focus on natural and organic items.
The project will cost about $4 million. Kellogg hopes to have the store open in May. It will eventually employ 50 workers. The store has an adjacent parking lot.
This will be the largest grocery store in downtown since Wegmans left Midtown Plaza in the mid-1990s.
Copyright 2014 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.